Written by: Nancy Pfeiffer, Founder Adventure Travel Media Tourism Tim with Sandy Dhuyvetter Obtaining editorial coverage is the goal of the work of every operator who offers travel. The value of editorial is tremendous as it is seen as a third-party endorsement of your services, whereas advertising is seen as self-gratuitous. Earning positively [...]
Customer Service - the secret to making money in the outdoor industry. Have you ever wondered, "How effective is all my marketing?" Are you spending money to get "the word out" and yet your sales aren't what you would like? In this article, I will show you the most effective and easy path to increase [...]
The ropers at Annie Oakley's Real Western Dudette Ranch were all riding high in the saddle. It was just before Tourism Tim with Sandy Dhuyvetter their first adventure travel trade show, and they just knew they would rope in big sales. Annie and her all-woman cowpoke staff were confident thousands of American working [...]
Does your travel web site have these four critical sales elements clearly and quickly represented, that most effective travel web sites have? If not you are missing opportunities, losing sales and money. Creates a desire to use your tourism services, visit your destination or participate in your unique tourism option.* Clearly informs prospects of [...]
By Tourism Tim Warren, Adventure Business Consultants Tourism Marketing Business Case Study of California River Rafting Company Whitewater Excitement, Inc. (WWE) was founded in 1978 providing river rafting trips on the South Fork of the American River in Northern California, 3 hours east of San Francisco. WWE was one of the early rafting companies in [...]
