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Working With Travel Media Yields Profitable Results

Written by: Nancy Pfeiffer, Founder Adventure Travel Media Tourism Tim with Sandy Dhuyvetter Obtaining editorial coverage is the goal of the work of every operator who offers travel. The value of editorial is tremendous as it is seen as a third-party endorsement of your services, whereas advertising is seen as self-gratuitous. Earning positively [...]

By | December 13th, 2016|Marketing, Public Relations, Tips, Travel Media|0 Comments

How to Guarantee Your Press Release Won’t Be Read

Travel Press Release Marketing On average, I receive fifty press releases each day. On top of that, I receive an additional 100 correspondences. My inbox is a disaster area. I have over 300 unread emails in my inbox from the past ten days and it's likely that eighty percent of those are press releases. The [...]

By | December 13th, 2016|Public Relations, Tips, Travel Media|0 Comments

Press Trip Agreement

Tourism Marketing Tools: Press Trip Agreement Courtesy of: Adventure Travel Media Source           You have been invited to join a press trip with one of our clients ________________________. This document will serve as a contract between you, the journalist, and our client, your host. Responsibilities of the Journalist It is expected [...]

By | December 13th, 2016|Public Relations, Tips, Travel Media|0 Comments
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