Written by: Nancy Pfeiffer, Founder Adventure Travel Media Tourism Tim with Sandy Dhuyvetter Obtaining editorial coverage is the goal of the work of every operator who offers travel. The value of editorial is tremendous as it is seen as a third-party endorsement of your services, whereas advertising is seen as self-gratuitous. Earning positively [...]
Travel Press Release Marketing On average, I receive fifty press releases each day. On top of that, I receive an additional 100 correspondences. My inbox is a disaster area. I have over 300 unread emails in my inbox from the past ten days and it's likely that eighty percent of those are press releases. The [...]
Tourism Marketing Tools: Press Trip Agreement Courtesy of: Adventure Travel Media Source You have been invited to join a press trip with one of our clients ________________________. This document will serve as a contract between you, the journalist, and our client, your host. Responsibilities of the Journalist It is expected [...]
Reservation & Booking Checklist for Booking Agents Check latest availability online or call for dates and space openings. Always book your clients into the trips most guaranteed to depart and that's closest to the dates your clients wanted. Know trip minimums for supplier. Call supplier to confirm space and date availability. Make reservation with a [...]
Customer Service - the secret to making money in the outdoor industry. Have you ever wondered, "How effective is all my marketing?" Are you spending money to get "the word out" and yet your sales aren't what you would like? In this article, I will show you the most effective and easy path to increase [...]
Helping Guest Relax with Better Tourism Safety & Security © Top international tourism destinations and companies know that to increase arrivals and sell more trips they must positively influence perceptions of their company and country's safety and security. The #1 reason tourists or outbound tour operators (OBTO) will book your trips or not, depends on [...]
