Written by: Nancy Pfeiffer, Founder Adventure Travel Media Tourism Tim with Sandy Dhuyvetter Obtaining editorial coverage is the goal of the work of every operator who offers travel. The value of editorial is tremendous as it is seen as a third-party endorsement of your services, whereas advertising is seen as self-gratuitous. Earning positively [...]
Travel Press Release Marketing On average, I receive fifty press releases each day. On top of that, I receive an additional 100 correspondences. My inbox is a disaster area. I have over 300 unread emails in my inbox from the past ten days and it's likely that eighty percent of those are press releases. The [...]
Tourism Marketing Tools: Press Trip Agreement Courtesy of: Adventure Travel Media Source You have been invited to join a press trip with one of our clients ________________________. This document will serve as a contract between you, the journalist, and our client, your host. Responsibilities of the Journalist It is expected [...]
